How to use events and media relations to maintain interest in the product - a guide to PR in Poland
In today’s fast-paced world, trends and brands come and go. It’s important to stay relevant and maintain customers’ interest – weeks,...
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Jan 195 min read
How to Promote a Foreign Food Product in Poland?
Do you have a great food product that you’re planning to introduce to the Polish market? Don’t act too quickly - a good promotional plan...
Jan 24 min read
Food PR in Poland: how to cooperate with the Polish media to promote a foreign brand?
Promoting a food product in Poland can seem overwhelming, especially for a foreign brand. How to increase brand success?
Dec 30, 20234 min read
How to Employ Trends and Technologies in PR Activities Effectively
In a media landscape that never sleeps, it’s essential to use the power of innovation to captivate audiences and forge lasting...
May 17, 20234 min read
How to Plan an Effective PR Campaign for Beauty Products in Poland?
The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...
Apr 13, 20234 min read
What Type of Content is The Most Effective in Promoting Beauty Products in Poland?
Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...
Apr 2, 20234 min read
How to Build Relationships with Journalists and Influencers in the Beauty Industry in Poland?
Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...
Mar 9, 20234 min read
Food PR in Poland: Top Trends and Preferences to Promote Foreign Food Products
It’s nothing new that current trends shape the demand and supply curve. If you want to reach Polish customers with your food products,...
Feb 15, 20237 min read
Unleashing the Power of Influencer Campaigns in Poland: Your Ultimate Guide to Successful Planning
Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...
Dec 19, 20226 min read
Maximizing Your Influencer Marketing Strategy in Poland
The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...
Dec 12, 20226 min read
Influencer Marketing in Poland Needs A Good PR Person
The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...
Dec 5, 20229 min read
Mastering Media Relations In Poland
The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it...
Nov 28, 20225 min read
Boost Your Business with Video Marketing in Poland
Video marketing has become a popular and highly effective way for businesses to reach and engage with their audience. From social media...
Nov 21, 20223 min read
Uncovering the Information Habits of Generation Z in Poland
TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In...
Nov 14, 20223 min read
Poles Embrace Podcasts: Insights from the 2021 "Podcast Listeners in Poland" Report
Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide...
Sep 28, 20224 min read
Stay Legal and Maximize Your Social Media Ads: The Essential Guide to Proper Tagging
Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?
Jun 9, 20222 min read
How To Measure Whether The PR Campaign In Poland Supports Sales?
Appropriate brand promotion in Poland should be based on the joint action of public relations and classical marketing. Only then can you...
Mar 9, 20223 min read
Working With A Polish PR Agency – How Does The Beginning Look Like?
What do you have to determine before creating a PR campaign in Poland? Here is what you can expect from a professional PR agency in Poland.
Feb 6, 20224 min read
How To Choose An Influencer For A PR Campaign in Poland?
Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...
Jan 10, 20223 min read
How To Measure Image Building And Brand Awareness In PR Campaigns In Poland?
Building image and brand awareness is one of the main goals of PR campaigns in Poland - and at the same time, one of the most difficult...
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