Brand launchCantu Beauty
Beauty · PR, influencers & events
Launching a global haircare brand into Polish drugstores.
Inside the projectGOOD BRANDS.MEETPOLAND.
PR, influencer marketing and local market support
for international teams.
LAMEL · Beauty in the Polish spotlight Beauty & WellnessFood & drinkFashion & retailTravel & leisure
Selected brands we’ve worked with
01 / Selected work
Different brands.
One local instinct.
See how international brands turn global goals into local communication that works in Poland.
Brand launch
Local culturePUMA
Fashion · Media relations & creators
Connecting a sneaker relaunch with Poland’s sneaker community.
Inside the project
Market entryHUEL
Food & drink · PR & influencers
Introducing a global food brand to Polish consumers through PR and influencers.
Inside the project ↗
Travel communicationsKiwi.com
Travel & leisure · PR & communications
Building brand awareness and consumer trust in Poland’s travel market.
Inside the project ↗
Also in the portfolioFlorence by MillsLaunching a global Gen Z beauty brand into the Polish market.More selected work from across beauty, fashion, travel, FMCG and lifestyle. View the full portfolio ↗
Our clients have been featured in
02 / Expertise
Your goal.
Our local know-how.
Entering Poland or adapting a global campaign? One local team, from context to delivery.
01PR & media relations
PR strategies built for the Polish market. Press office, media outreach, launches, press materials and ongoing media relations.
For you if: you’re launching in Poland, building local visibility or need a Polish PR partner.
02Influencer marketing
Polish creator strategy, selection, outreach, negotiations and end-to-end campaign management. Local relevance first, not just reach.
For you if: you need influencer marketing in Poland without having to navigate the local creator market yourself.
03Media & influencer events
Press meetings, influencer events, launches, store openings and press trips in Poland and abroad.
For you if: you want the right Polish media and creators in the room — and someone local to manage the whole process.
04Product testing & reviews
Product testing campaigns with Polish media, creators and consumer communities, designed to generate credible trial, reviews and content.
For you if: product experience is key to your launch or communication strategy in Poland.
03 / Meet the girls
Small team.
Deep experience.
A small team with 15-20 years of experience across PR, communications and marketing.
Experts who care about the details.
Agata
Founder & CEO
20 years in PR and marketing, nearly 10 years building Awesome PR Girls. Working with international brands that need a trusted communications partner in Poland.
- Aleksandra
- Food, FMCG, lifestyle PR & influencer marketing
- Kamila
- Beauty, fashion & influencer marketing
- Magda
- Corporate communications, crisis & media relations
- Ewa
- Integrated marketing, digital, events & CSR
04 / Working together
A local partner.
A clear next step.
- 01
Start with the brief
Tell us what you’re planning, what success looks like and where Poland fits in.
- 02
Build the local plan
We shape the right PR, influencer or communication approach for the Polish market, including scope, timing and budget.
- 03
Launch & stay close
We put the plan into action, monitor what’s happening locally and adjust when needed.
05 / Before we talk
Good questions.
Clear answers.
Can you work with our international team?
Yes. We usually work directly with international marketing and communications teams, acting as the local partner for Poland. We can work from a global brief, challenge what may need adapting locally and handle the Polish execution.
Do we need to be established in Poland?
No. We work with brands before market entry, during launch and once they are already active in Poland. If you are still planning your entry, we can help you understand the local communications landscape before you commit to a full launch plan.
Can you adapt our global campaign for the Polish market?
Yes. We look at the global objective first, then decide what should stay, what needs adapting and what may not work locally. This can include messaging, media strategy, influencer selection, timing and campaign execution.
What do you need to prepare a proposal?
Usually a short brief is enough: your objective, audience, timing, planned scope and an approximate budget range. If Poland is still at an early planning stage, we can help shape the local approach together.
How much does it cost?
It depends on the scope. We work on both one-off projects and ongoing retainers, so the budget can vary significantly depending on whether you need PR, influencer marketing, an event, product testing or broader local support. Share your scope and timing and we’ll come back with a clear recommendation and budget.
06 / Testimonials
In our clients’
own words.
1 / 4
07 / Let’s talk
Let’s make
something
awesome.
Planning a launch, campaign or next move in Poland?
Tell us what you’re working on.
PR & influencer marketing agency based in Warsaw, Poland.